“You go to some cities in Latin America and the people there say the best restaurants are Italian, Spanish or French. Why is that? It’s evidence of a lack of confidence, but now 100% Bolivian products are trendy. That generates something that money cannot buy. It is an intangible asset—pride.”
Located in La Paz, Bolivia, Gustu (Quechua for “flavor”) is a fine dining restaurant with a twist. The restaurant was started by Melting Pot Bolivia, a nonprofit organization established to promote Bolivia’s biological diversity and cultural heritage. Its aim is to leverage gastronomy to grow national development and pride for Bolivian people. The CEO of Gustu, Michelangelo Cestari, is committed to this mission and has grown Gustu to include a variety of programs that impact the entire gastronomic sector in Bolivia, from development of the workforce to supply chain strengthening.